Meet the Team
The founding team is a synergy of three very distinct skill sets and experience all in the field of high-end premium real estate. The three founding members, each an entrepreneur in the services industry have an ethos of high dedication to outstanding customer service having successfully set up multiple ventures over the years.
Our Team

Emma Mac Donald
Estate Management

Phedra Ghalebeigi
Business Development

Dr Josh Bradley-Viso
Chief Marketing Officer

Sara Farr
Our mission is to offer a premium customised service to both hosts and guests enabling a seamless memorable experience.
Emma Mac Donald
Estate Management
Emma is a trusted expert in luxury property and estate management, known for her discretion, depth of experience, and unwavering commitment to excellence. Her career began in real estate, where she founded and ran her own independent estate agency shortly after leaving school. Over eighteen successful years, she grew the business into a well-respected name before exiting through acquisition by a leading corporate firm. Her natural progression into private estate management and luxury property services was driven by a deep understanding of what it takes to care for prestigious homes and the lifestyles that come with them. Emma now manages a portfolio of high-end residences, private estates, and short-term luxury rental properties, offering her clients peace of mind through her hands-on, discreet, and deeply personal approach.
Emma’s work ensures that every property under her care is immaculately presented, fully operational, and maintained to exceptional standards. Her luxury rental management services are tailored for discerning homeowners who want to open their properties to short-term guests without compromising on quality, brand, or privacy. She curates five-star stays, oversees changeovers with precision, and ensures that every guest experience aligns with the high standards her clients uphold.
Dr Josh Bradley-Viso
Chief Marketing Officer
With expertise in Facebook ads, eCommerce, and AI-driven marketing, he crafts high-performing campaigns and innovative strategies that help vacation rental owners scale and dominate their markets.
Josh set up the werunyourbnb.com platform in the US which has grown exponentially in the last year.
There is nothing that Josh cannot do when it comes to optimising marketing channels to give our properties the right exposure.
Phedra Ghalebeigi
Business Development
Coming from a Management Consultancy background across multiple industries, Phedra has set up and assisted in setting up multiple ventures over the last two decades.
She also has a decade of experience in luxury short term rentals in France and in the United Kingdom.
She has built up a worldwide network of ultra-high net worth private clients over the last 4 years through her Property Consultancy business specialising on high-end off-market Real Estate investments, Sales and Acquisitions.
Phedra’s area of focus is business development sourcing and carefully selecting properties in line with requirements of guests as well as catering to the demands of property owners.
Sara Farr
Concierge
Sara is a highly experienced Luxury Travel and Lifestyle Manager, known for her discretion,precision, and calm authority in fast-paced, high-expectation environments. With over 15 years of experience working as a personal assistant to high-net-worth individuals and celebrities, she brings a refined understanding of what it takes to support clients whose lifestyles demand efficiency, flexibility, and absolute confidentiality.
Sara specialises in curating exceptional travel experiences, from bespoke itineraries and private aviation to luxury villa stays and five-star hospitality. She handles every detail with care—from initial planning to on-the-ground execution—ensuring a seamless journey for every client, everytime. Alongside travel, Sara assists in managing a portfolio of luxury rental properties, ensuring they are immaculately prepared and guest ready. She is also adept at planning and managing exclusive events, whether it’s an intimate dinner, a private celebration, or a brand experience.Her quiet efficiency behind the scenes ensures that hosts and guests alike can relax, knowing everything is under control.
Known for her adaptability, loyalty, and unshakeable discretion, Sara brings a personal, highly responsive touch to every client interaction. Whether coordinating a multi-destination itinerary,securing impossible-to-get reservations, or ensuring a luxury residence is perfectly staged andguest-ready.
At the heart of Sara’s work is a simple philosophy: “make the extraordinary feel effortless”.
